UI & UX Design

Design experiences that remove friction and drive better decisions

We design digital experiences that make it easier for customers to understand, decide, and act. By removing friction, improving clarity, and aligning journeys to intent, we help turn strong traffic into stronger outcomes.

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Foster & Funnels strategist

Small experience gaps create significant performance loss.

Foster & Funnels strategist

Many digital experiences underperform not because of traffic or demand, but because users encounter friction, confusion, or uncertainty at key decision points. Without a clear and intuitive experience, even high-intent users hesitate, drop off, or fail to convert.

Strong UI and UX design reduces this friction, improves clarity, and ensures users can move confidently through your funnel. This supports better engagement, higher conversion rates, and more efficient growth.

Trusted by teams accountable for high-stakes digital performance

Foster & Funnels strategist

Customer Journey & Funnel Analysis

See how customers actually move through your funnel

Understand how users move from first interaction through to conversion, and where they drop off.

We help you understand behaviour across key journeys to identify friction points, missed opportunities, and where improvements will have the greatest impact.

Foster & Funnels strategist

UX Audits & Usability Testing

Identify where friction is limiting performance

Understand how users experience your site, where they hesitate, and why they drop off.

We assess how users interact with your experience across key journeys to uncover usability issues, confusion points, and missed opportunities. Using a combination of behavioural data and user insight, we identify where friction is suppressing conversion and where improvements will have the greatest impact.

Foster & Funnels strategist

Prototyping & Design Validation

Reduce risk by validating design decisions early

Test and refine ideas before committing to development.

We create prototypes to explore and validate design directions before they go live. By testing how users interact with proposed changes, we ensure decisions are grounded in real behaviour which reduces risk, avoids costly rework, and improves the likelihood of performance gains.

Foster & Funnels strategist

Design Systems & UI Librariess

Create consistent, scalable experiences

Build a foundation that supports consistency, speed, and ongoing optimisation.

We design and structure UI systems that ensure consistency across your digital experiences while improving efficiency for internal teams. This creates a scalable foundation that supports faster iteration, better alignment, and more effective experimentation over time.

Foster & Funnels strategist

Validated Redesign

Improve performance without risking what already works

Redesign key experiences with confidence and clarity.

Rather than relying on assumptions, we use insight, testing, and structured thinking to guide redesign decisions. This ensures improvements are measurable, aligned to user needs, and protect existing performance while unlocking new opportunities for growth.

Additional UI & UX Design Services

Supporting design and experience capabilities may also include:

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  • UX Audits & Heuristic Reviews
  • Quantitative & Qualitative Usability Testing
  • Design Systems & UI Library Creation
  • Prototyping & Interaction Design
  • Design Validation & Experimentation
  • Conversion-Focused Interface Design
  • Full Site Validated Redesigns
  • Design Sprint Facilitation

Let’s identify where experience is limiting performance and how to improve it.

Speak with a strategist →
No sales pitch — just an honest, informed conversation.

Before you continue

UI & UX Design FAQs

UX design focuses on improving how users experience and interact with your site, while CRO focuses on increasing conversion rates through testing and optimisation.

In practice, the two are closely connected. Strong UX design reduces friction, improves clarity, and supports better decision-making. All of which contribute to improved conversion performance.

We don’t rely on assumptions or purely aesthetic decisions.

Our approach combines user insight, behavioural data, and validation through testing or prototyping. This ensures design changes are grounded in evidence and aligned to measurable outcomes.

Accurate data is critical for identifying opportunities, designing experiments, and validating results.

Without strong measurement, optimisation efforts become unreliable and difficult to scale.

No. In many cases, the biggest gains come from improving specific parts of the experience rather than a full redesign.

We focus on identifying high-impact areas where small or targeted changes can significantly improve performance before considering broader redesign work.

A validated redesign is guided by insight, testing, and performance data rather than opinion.

Instead of launching a completely new experience and hoping it performs better, we ensure key decisions are informed by user behaviour and validated where possible before rollout.

Users are more likely to convert when experiences are clear, intuitive, and aligned to their intent.

By reducing friction, improving clarity, and making decision-making easier, UX design helps more users move confidently through your funnel — leading to higher conversion rates and better engagement.

Yes, we typically work alongside internal teams. We provide insight, direction, and validated design recommendations that can be implemented by your existing designers and developers, or we can support delivery where needed.

Testimonials

Rated 5 out of 5

Nicola, Bryce and the team have the most refined optimization process I’ve seen — disciplined, data-led, and built to scale or efforts.

Mihaela Ticusan

Mihaela Ticusan

Digital Optimisation Manager

Rated 5 out of 5

Foster & Funnel applied tact, strategy, and discipline to deliver credible, measurable upside which compound month over month.

Joshua Aroner

Joshua Aroner

Chief Marketing Officer & VP Global Sales

Rated 5 out of 5

The team has set a high bar, defining digital strategy and building the martech foundations for future success.

Joseph Rega

Joseph Rega

Associate Director Digital Marketing

Rated 5 out of 5

Foster & Funnel are helping us find meaningful gains across our digital channels.


Richard Penny

Richard Penny

Head of Digital Customer Experience

Rated 5 out of 5

We have seen significantly improved ROAS by strengthening landing page design and conversion fundamentals.

Marco Muijsert

Marco Muijsert

Global Paid Media Manager

When you’re ready

See what’s possible for your website.

Request a free website opportunity session Speak with a strategist →
No sales pitch — just an honest, informed conversation.