User Interface (UI) refers to the visual and interactive elements through which users interact with a digital experience. This includes layout, typography, colour, buttons, and interactive components.

UI is a subset of UX focused on presentation and interaction.

Examples in Action

  • Button styling and placement
  • Visual hierarchy and spacing
  • Iconography and affordances
  • Feedback states and transitions

Typical Outcomes / Results

  • Improved clarity and usability
  • Faster interaction
  • Reduced errors
  • Stronger visual coherence

This glossary entry reflects common UI design principles.

Back to glossary