What is it?

Tracking coverage describes how completely user behaviour and key events are captured across a digital experience.

Incomplete coverage limits insight.

Examples in Action

• Missing form interaction tracking
  
• Partial funnel visibility
  
• Inconsistent event definitions
  
• Gaps across devices or sessions
  

Typical Outcomes / Results

• Improved behavioural visibility
  
• Better funnel analysis
  
• Reduced blind spots
  
• Stronger optimisation foundations
  

This definition reflects common analytics practices.