What is it?

Test velocity refers to the rate at which experiments are launched, completed, and learned from over time. It is often used as an indicator of experimentation maturity.

Test velocity considers both quantity and throughput, not just volume.

Examples in Action

• Tracking the number of tests completed per quarter
  
• Measuring time from insight to launch
  
• Assessing experimentation bottlenecks
  
• Evaluating program efficiency
  

Typical Outcomes / Results

• Faster learning cycles
  
• Improved organisational confidence in experimentation
  
• Increased optimisation momentum
  
• Better use of research and insight
  

This glossary entry reflects commonly used experimentation maturity concepts.