What is it?

A signal is a meaningful indicator within data that suggests a real pattern, intent, or change in behaviour. Signals are distinguished from noise by their consistency, relevance, and context.

Signals are used to inform decisions, prioritisation, and prediction.

Examples in Action

• Repeated engagement with high-intent content
  
• Consistent movement through key funnel stages
  
• Behavioural patterns preceding conversion
  
• Sustained performance change across time or segments
  

Typical Outcomes / Results

• Improved confidence in decision-making
  
• Reduced overreaction to short-term fluctuations
  
• Better prioritisation of optimisation efforts
  
• More reliable interpretation of performance
  

This glossary entry reflects common analytical and optimisation usage.