What is it?

A Sales Qualified Lead (SQL) is a prospect deemed ready for direct sales engagement after further qualification.

SQLs represent a higher level of intent than MQLs.

Examples in Action

• Confirmed need, budget, or timeline
  
• Sales acceptance of a lead
  
• Discovery call completion
  
• Opportunity creation
  

Typical Outcomes / Results

• Higher conversion rates to opportunity
  
• Improved sales efficiency
  
• Clearer pipeline forecasting
  
• Better handoff between teams
  

This glossary entry reflects standard sales qualification practices.