What is it?

Revenue per Visitor (RPV) is a metric that measures the average revenue generated by each visitor to a site or page. It combines both conversion rate and average order value into a single measure.

RPV is often used to assess overall revenue efficiency.

Examples in Action

• Comparing the revenue efficiency of traffic sources
  
• Measuring the impact of pricing or bundling changes
  
• Evaluating the effectiveness of upsell or cross-sell strategies
  
• Tracking revenue impact of experience changes
  

Typical Outcomes / Results

• Holistic view of performance beyond conversion rate alone
  
• Better prioritisation of revenue-focused optimisation
  
• Clearer assessment of trade-offs between volume and value
  
• Improved decision-making around growth initiatives
  

This glossary entry reflects standard usage in revenue-focused optimisation.