Return on Ad Spend (ROAS) measures the revenue generated for every unit of advertising spend. It is calculated by dividing revenue by advertising cost.
ROAS is used to assess advertising efficiency.
Examples in Action
- Comparing performance across paid channels
- Evaluating campaign-level effectiveness
- Assessing landing page or funnel improvements
- Supporting budget allocation decisions
Typical Outcomes / Results
- Clear visibility into paid media efficiency
- Improved optimisation of campaigns and experiences
- Better alignment between spend and outcomes
- More informed scaling decisions
This definition reflects standard paid media measurement practices.