What is it?

Quantitative data consists of numerical information that can be measured and analysed statistically. It is used to understand scale, frequency, and magnitude of behaviour.

Quantitative data supports pattern detection and validation.

Examples in Action

• Conversion rates and engagement metrics
  
• Funnel drop-off analysis
  
• Traffic and revenue data
  
• Experiment results
  

Typical Outcomes / Results

• Identification of performance trends
  
• Measurement of impact and change
  
• Validation of optimisation outcomes
  
• Support for data-driven decision-making
  

This glossary entry reflects standard quantitative analysis practices.