What is it?

Personalisation is the practice of tailoring content or experiences based on user attributes, behaviour, or context. The goal is to increase relevance and effectiveness.

Personalisation may be explicit or inferred.

Examples in Action

• Returning user messaging
  
• Location-based content
  
• Behaviour-driven recommendations
  
• Segment-specific experiences
  

Typical Outcomes / Results

• Improved relevance and engagement
  
• Higher conversion efficiency
  
• Better alignment with user intent
  
• Increased loyalty over time
  

This glossary entry reflects common personalisation practices.