What is it?

Pay-Per-Click (PPC) is a form of digital advertising where advertisers pay each time a user clicks on their ad. PPC is commonly used for search, display, and social advertising.

PPC prioritises speed and control.

Examples in Action

• Search ads targeting high-intent queries
  
• Retargeting campaigns
  
• Social media advertising
  
• Campaign testing and scaling
  

Typical Outcomes / Results

• Immediate traffic generation
  
• Clear control over spend and targeting
  
• Rapid performance feedback
  
• Strong support for demand capture
  

This glossary entry reflects standard paid media practice.