What is it?

A micro-conversion is a smaller action that indicates user engagement or progress toward a primary conversion. While not the main goal, micro-conversions provide insight into user intent and behaviour.

They are often used to understand early-stage engagement and funnel progression.

Examples in Action

• Viewing a product detail page
  
• Adding an item to a cart
  
• Starting a form without submitting
  
• Engaging with key content or tools
  

Typical Outcomes / Results

• Better visibility into user behaviour patterns
  
• Earlier detection of friction or drop-off
  
• Improved segmentation and intent modelling
  
• More informed optimisation and experimentation decisions
  

This glossary entry reflects standard measurement practices in digital analytics.