A Marketing Qualified Lead (MQL) is a prospect who has demonstrated sufficient interest or engagement to be considered ready for further marketing or sales attention.
Qualification criteria vary by organisation.
Examples in Action
- Reaching a lead scoring threshold
- Repeated engagement with key content
- Requesting high-intent resources
- Behaviour indicating buying interest
Typical Outcomes / Results
- Improved alignment between marketing and sales
- Reduced volume of low-quality leads
- Clearer prioritisation of follow-up
- More efficient pipeline progression
This definition reflects common RevOps and marketing usage.