What is it?

A Marketing Qualified Lead (MQL) is a prospect who has demonstrated sufficient interest or engagement to be considered ready for further marketing or sales attention.

Qualification criteria vary by organisation.

Examples in Action

• Reaching a lead scoring threshold
  
• Repeated engagement with key content
  
• Requesting high-intent resources
  
• Behaviour indicating buying interest
  

Typical Outcomes / Results

• Improved alignment between marketing and sales
  
• Reduced volume of low-quality leads
  
• Clearer prioritisation of follow-up
  
• More efficient pipeline progression
  

This definition reflects common RevOps and marketing usage.