What is it?

A leading indicator is a metric that provides early signals about future performance. Leading indicators are used to anticipate outcomes before primary results are fully realised.

They complement lagging indicators.

Examples in Action

• Form starts as a predictor of submissions
  
• Product views as an indicator of purchase intent
  
• Engagement metrics preceding conversion
  
• Early funnel progression signals
  

Typical Outcomes / Results

• Faster insight into performance changes
  
• Earlier identification of issues or opportunities
  
• Improved responsiveness in optimisation
  
• Better short-term decision support
  

This glossary entry reflects standard performance measurement concepts.