A heuristic review is an expert-led evaluation of a digital experience against established usability and conversion principles. It identifies potential issues without direct user testing.
Heuristic reviews are often used early in optimisation efforts.
Examples in Action
- Reviewing pages against usability heuristics
- Identifying friction points or inconsistencies
- Assessing clarity of messaging and flow
- Flagging accessibility or interaction issues
Typical Outcomes / Results
- Rapid identification of optimisation opportunities
- Clear prioritisation for further research or testing
- Improved baseline usability
- Direction for experimentation planning
This definition reflects widely used evaluation methods.