Heuristic Review

What is it?

A heuristic review is an expert-led evaluation of a digital experience against established usability and conversion principles. It identifies potential issues without direct user testing.

Heuristic reviews are often used early in optimisation efforts.

Examples in Action

  • Reviewing pages against usability heuristics
  • Identifying friction points or inconsistencies
  • Assessing clarity of messaging and flow
  • Flagging accessibility or interaction issues

Typical Outcomes / Results

  • Rapid identification of optimisation opportunities
  • Clear prioritisation for further research or testing
  • Improved baseline usability
  • Direction for experimentation planning

This definition reflects widely used evaluation methods.

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