Extended Decision-Making

What is it?

Extended decision-making occurs when users invest significant effort in evaluating options, often due to high risk, cost, or complexity.

Examples in Action

  • High-value purchases
  • Long-term commitments
  • B2B buying decisions

Typical Outcomes / Results

  • Longer decision cycles
  • Greater demand for information and reassurance
  • Strong role of System 2 thinking

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