What is it?

An experimentation roadmap is a structured plan that outlines planned tests, priorities, and sequencing over time. It helps teams align experimentation efforts with business objectives and capacity.

Roadmaps balance impact, effort, and learning value.

Examples in Action

• Prioritising tests across key funnel stages
  
• Sequencing experiments to avoid overlap
  
• Aligning testing with product or campaign timelines
  
• Planning experimentation capacity over quarters
  

Typical Outcomes / Results

• More focused and strategic testing programs
  
• Improved coordination across teams
  
• Reduced reactive or ad hoc testing
  
• Stronger alignment between experimentation and goals
  

This definition reflects common experimentation planning practices.