What is it?

Empirical evidence refers to information derived from direct observation or measurement rather than theory or opinion. In digital optimisation, empirical evidence is typically generated through data analysis, experimentation, or repeated behavioural observation.

Empirical evidence is used to support or challenge assumptions.

Examples in Action

• Results from controlled experiments
  
• Behavioural patterns observed across large datasets
  
• Consistent outcomes across multiple tests
  
• Measured changes following experience updates
  

Typical Outcomes / Results

• Increased confidence in decision-making
  
• Reduced reliance on subjective judgement
  
• Clearer prioritisation of optimisation efforts
  
• Stronger justification for change
  

This glossary entry reflects standard empirical research principles.