What is it?

Efficiency describes how effectively resources are converted into outcomes. In digital optimisation, efficiency often refers to maximising results from existing traffic, spend, or effort.

Efficiency focuses on output relative to input.

Examples in Action

• Improving conversion rate without increasing spend
  
• Increasing revenue per visitor
  
• Reducing cost per acquisition
  
• Simplifying flows to reduce wasted effort
  

Typical Outcomes / Results

• Better return on existing investment
  
• Reduced reliance on scale or volume
  
• More sustainable growth
  
• Improved operational performance
  

This glossary entry reflects common efficiency framing in performance work.