What is it?

Effectiveness measures whether an initiative achieves its intended outcome, regardless of cost or effort. It focuses on whether the right objective was achieved.

Effectiveness prioritises outcome over optimisation.

Examples in Action

• Launching a new journey that successfully converts high-intent users
  
• Meeting lead quality or revenue targets
  
• Delivering meaningful behavioural change
  
• Achieving strategic objectives
  

Typical Outcomes / Results

• Clear assessment of goal achievement
  
• Improved strategic alignment
  
• Better understanding of what works
  
• Informed future planning
  

This definition reflects standard effectiveness measurement concepts.