What is it?

The Double Diamond is a design framework that describes a process of divergent and convergent thinking across two phases: understanding the problem and developing the solution.

The model emphasises exploring widely before narrowing focus.

Examples in Action

• Broad user research followed by clear problem definition
  
• Generating many solution ideas before selecting one
  
• Separating problem discovery from solution validation
  
• Structuring research and design work
  

Typical Outcomes / Results

• Better-defined problems
  
• Reduced solution bias
  
• More relevant and effective outcomes
  
• Improved alignment across teams
  

This glossary entry reflects widely used design thinking frameworks.