Divergent thinking is the process of generating a wide range of ideas, insights, or possibilities without immediate judgment or filtering.

It is commonly used in early discovery phases.

Examples in Action

  • Exploring multiple hypotheses
  • Identifying a broad set of user pain points
  • Brainstorming alternative solutions
  • Reviewing patterns across research

Typical Outcomes / Results

  • Increased breadth of insight
  • Reduced premature convergence
  • Better problem understanding
  • More informed prioritisation

This definition reflects standard creative and analytical practices.

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