What is it?

Divergent thinking is the process of generating a wide range of ideas, insights, or possibilities without immediate judgment or filtering.

It is commonly used in early discovery phases.

Examples in Action

• Exploring multiple hypotheses
  
• Identifying a broad set of user pain points
  
• Brainstorming alternative solutions
  
• Reviewing patterns across research
  

Typical Outcomes / Results

• Increased breadth of insight
  
• Reduced premature convergence
  
• Better problem understanding
  
• More informed prioritisation
  

This definition reflects standard creative and analytical practices.