What is it?

Diminishing returns occur when incremental effort produces progressively smaller gains.

This concept informs optimisation prioritisation.

Examples in Action

• Repeated small UI tweaks
  
• Over-optimising mature funnels
  
• Excessive experimentation on low-impact areas
  
• Plateauing performance improvements
  

Typical Outcomes / Results

• Better focus on high-leverage opportunities
  
• Improved resource allocation
  
• Reduced optimisation fatigue
  
• Stronger strategic planning
  

This glossary entry reflects common economic and optimisation patterns.