A Customer Data Platform (CDP) is a system that collects, unifies, and manages customer data from multiple sources to create persistent, unified profiles.
CDPs are designed to support activation, segmentation, and personalisation.
Examples in Action
- Unifying web, CRM, and product data
- Creating audience segments for activation
- Supporting personalised experiences
- Enabling consistent identity resolution
Typical Outcomes / Results
- Improved data consistency
- Better audience targeting
- Stronger personalisation capability
- Increased confidence in customer insights
This glossary entry reflects commonly accepted CDP definitions.