What is it?

Confidence refers to the degree of certainty that a conclusion or decision is correct based on available evidence.

In optimisation, confidence is built through data quality, consistency, and context.

Examples in Action

• Interpreting test results with sufficient sample size
  
• Assessing repeatability of outcomes
  
• Evaluating consistency across segments
  
• Communicating uncertainty transparently
  

Typical Outcomes / Results

• Improved stakeholder trust
  
• Better-informed decisions
  
• Reduced overreaction to weak signals
  
• More disciplined optimisation
  

This glossary entry reflects standard analytical confidence concepts.