What is it?

Commitment bias refers to the tendency for individuals to remain consistent with previous actions or commitments. Once users take an initial step, they are more likely to continue progressing.

This principle underpins many staged conversion flows.

Examples in Action

• Multi-step forms
  
• Progressive onboarding flows
  
• Account setup sequences
  
• Save-and-continue experiences
  

Typical Outcomes / Results

• Improved completion rates
  
• Reduced abandonment once progress is made
  
• Stronger engagement over longer journeys
  
• More predictable funnel progression
  

This definition reflects common behavioural patterns in digital journeys.