A baseline is the reference point used to compare performance before and after a change. Establishing a baseline is critical for interpreting impact accurately.
Baselines provide context for measurement.
Examples in Action
- Pre-test conversion rate benchmarks
- Historical performance averages
- Control group performance
- Prior period comparisons
Typical Outcomes / Results
- More accurate impact assessment
- Reduced misinterpretation of results
- Clearer communication of change
- Improved experimentation discipline
This glossary entry reflects standard measurement practices.