The attention economy recognises attention as a scarce resource. Digital experiences compete not only with direct alternatives, but with all demands on a user’s focus.
Efficient experiences respect attention constraints.
Examples in Action
- Reducing unnecessary content or steps
- Clear prioritisation of key actions
- Minimising distractions at decision points
- Progressive disclosure of information
Typical Outcomes / Results
- Higher engagement
- Reduced abandonment
- Faster decision-making
- Improved overall experience quality
This glossary entry reflects widely used attention and cognitive load theory.