What is it?

The attention economy recognises attention as a scarce resource. Digital experiences compete not only with direct alternatives, but with all demands on a user’s focus.

Efficient experiences respect attention constraints.

Examples in Action

• Reducing unnecessary content or steps
  
• Clear prioritisation of key actions
  
• Minimising distractions at decision points
  
• Progressive disclosure of information
  

Typical Outcomes / Results

• Higher engagement
  
• Reduced abandonment
  
• Faster decision-making
  
• Improved overall experience quality
  

This glossary entry reflects widely used attention and cognitive load theory.