Answer Engine Optimisation (AEO) focuses on optimising content to be surfaced directly as answers by AI-powered search engines, assistants, and large language models.
AEO prioritises clarity, structure, and semantic relevance.
Examples in Action
- Structuring content to answer specific questions
- Using clear definitions and schemas
- Optimising for conversational queries
- Appearing in AI-generated responses
Typical Outcomes / Results
- Increased visibility in AI-driven discovery
- Improved authority and trust signals
- Better alignment with evolving search behaviour
- Extended reach beyond traditional SERPs
This glossary entry reflects emerging search and discovery practices.