What is it?

Cognitive load refers to the mental effort required for a user to process information and make decisions within a digital experience. High cognitive load can overwhelm users and slow or prevent progression.

Reducing unnecessary cognitive load helps users navigate experiences more efficiently.

Examples in Action

• Pages with excessive information or dense copy
  
• Complex navigation or unclear hierarchies
  
• Too many options presented at once
  
• Inconsistent or ambiguous labels
  

Typical Outcomes / Results

• Improved comprehension and usability
  
• Faster decision-making
  
• Reduced abandonment in complex journeys
  
• Higher overall engagement and conversion efficiency
  

This glossary entry reflects established principles from usability and behavioural research.