Trusted by teams accountable for high-stakes digital performance
Free Website Redesign Performance Review
Redesigns impact performance - not just aesthetics.
Whether you're planning a redesign or recovering from one, we ensure performance is protected and design for measurable lift after launch.
Within 2 business days, we’ll deliver a focused redesign performance review outlining 3 high-impact risks to your site, SEO and conversion continuity gaps, and clear commercial recommendations
Practical insights and clear recommendations. No obligation.
Why things go wrong
A redesign requires performance discipline and validation.
Redesigns, replatforms, unifications, and site migrations are widely recognised as high-risk moments for SEO and conversion performance. Without structured validation and baseline protection, performance volatility is common.
This happens because:
- Decisions are driven by hypotheticals or generic “best practice”
- Redesign motivations prioritise internal stakeholders over end-users
- Structural changes disrupt established pathways and familiar behaviour patterns
- Content restructuring and URL changes impact search visibility
- High-performing elements are unknowingly removed in the name of simplification
- New templates or components are introduced without baseline performance benchmarks
A redesign is not inherently risky, but an unvalidated approach is. This is why performance-led redesign protects what works, stabilises what changes, and builds measurable lift at launch.
Rated 5 out of 5
Not only did we safeguard what was already working - we saw marketing lead → deal rates significantly improve 27% by strengthening page design, ensuring critical pathways remained intact and introducing conversion fundamentals.
We offer a free Redesign Performance Review that will identify 3 high-impact structural risks and provide clear, commercially grounded recommendations to protect and improve performance.
Practical insights and clear recommendations. No obligation.
What we review
What your Redesign Performance Review covers.
A structured review of your website’s architecture, continuity risk, and commercial impact designed to protect baseline performance and engineer lift through redesign.
Structural Architecture
Whether your current (or proposed) site structure supports how users and search engines actually navigate.
This may include information hierarchy, template logic, navigation depth, internal linking patterns, and behavioural flow mapping.
SEO Continuity & Migration Risk
Where redesign or restructuring could impact organic visibility.
This may include URL changes, content consolidation, crawl paths, redirect exposure, internal link equity, and structural indexing risk.
Conversion Continuity
Which high-performing elements must be protected to avoid regression.
This may include CTA positioning, trust placements, template-level CVR baselines, microcopy, and known behavioural triggers.
Content & Intent Structure
Whether your redesigned content framework aligns with how buyers actually move through the journey.
This may include intent-stage mapping, decision hierarchy, information scent, and content sequencing across templates.
Baseline Protection
What performance benchmarks need to be documented before change is introduced.
This may include template-level CVR, device segmentation, revenue contribution mapping, and funnel drop-off analysis.
Commercial Impact Modelling
What performance change could mean commercially considering both risk and upside.
This may include revenue sensitivity modelling, traffic volatility exposure, and lift opportunity estimation.
By the end of this free review, you’ll understand:
- Where performance risk exists in your redesign
- What must be protected before change is introduce
- Where structural lift opportunity sits
- What a validated, performance-led redesign should prioritise
Practical insights and clear recommendations. No obligation.
Before you continue
What teams often ask before
taking the next step.
A validated redesign is a performance-first approach to redesign that protects baseline performance, validates structural decisions before build, and engineers measurable lift at relaunch — rather than purely aesthetic updates.
Traditional redesigns often prioritise aesthetics or brand. Validated redesign prioritises performance: structural integrity, SEO continuity, conversion preservation, and commercial modeling. It’s not just design it’s performance engineering.
It can if not carefully managed. That’s why we assess migration risk, URL restructuring, redirect strategy, and crawl integrity as part of the review. Performance-led redesigns protect and often improve search visibility.
Validated redesign can be more strategic up front because it includes architecture validation, performance modeling, and risk protection. However, it reduces post-launch regression costs and often improves ROI by avoiding loss in rankings or revenue.
We can do either — or both. You can engage us for strategy and validation alone, or we can lead the full redesign execution. We are performance consultants and operators, not just advisors.
Yes. The performance principles we use are platform-agnostic. Whether you’re on Wix, Squarespace, WordPress, Shopify, or enterprise CMS, we validate structure and protect performance regardless of technology.
Your Redesign Performance Review is delivered within 2 business days after submission. It highlights high-impact risks, continuity gaps, and clear steps to protect and improve performance.
Absolutely. eCommerce redesigns have additional technical and revenue continuity risk. We assess checkout flow benchmarks, product hierarchy impact, and conversion continuity as part of the review.
We can reverse-engineer the pre-redesign baseline, diagnose where structural performance changed, and provide a structured lift roadmap anchored in data and behaviour.
Yes. B2B redesigns require careful journey alignment, intent mapping, and commercial funnel protection all of which are core parts of our validated approach.
You should expect:
- Protected or improved SEO performance
- Maintained or increased conversion rates
- Clear visibility into what works and what changes
- A lift pathway grounded in evidence, not guesswork
(Not a guarantee of specific %, but predictable directional impact.)
Yes. we provide post-launch performance monitoring, template-level benchmarking, and lift optimization planning as ongoing services.
Testimonials
Rated 5 out of 5
Nicola, Bryce and the team have the most refined optimization process I’ve seen — disciplined, data-led, and built to scale or efforts.
Rated 5 out of 5
Foster & Funnel applied tact, strategy, and discipline to deliver credible, measurable upside which compound month over month.
Rated 5 out of 5
The team has set a high bar, defining digital strategy and building the martech foundations for future success.
Rated 5 out of 5
Foster & Funnel are helping us find meaningful gains across our digital channels.
Rated 5 out of 5
We have seen significantly improved ROAS by strengthening landing page design and conversion fundamentals.
When you’re ready
Get your free Redesign Performance Review today.
Uncover 3 high-impact risks to your website's redesign performance and how to fix them for free. No obligation, no spam — just clarity.
No obligation, no spam — just clarity.