Pay-Per-Click (PPC) is a form of digital advertising where advertisers pay each time a user clicks on their ad. PPC is commonly used for search, display, and social advertising.
PPC prioritises speed and control.
Examples in Action
- Search ads targeting high-intent queries
- Retargeting campaigns
- Social media advertising
- Campaign testing and scaling
Typical Outcomes / Results
- Immediate traffic generation
- Clear control over spend and targeting
- Rapid performance feedback
- Strong support for demand capture
This glossary entry reflects standard paid media practice.