What is it?

Answer Engine Optimisation (AEO) focuses on optimising content to be surfaced directly as answers by AI-powered search engines, assistants, and large language models.

AEO prioritises clarity, structure, and semantic relevance.

Examples in Action

• Structuring content to answer specific questions
  
• Using clear definitions and schemas
  
• Optimising for conversational queries
  
• Appearing in AI-generated responses
  

Typical Outcomes / Results

• Increased visibility in AI-driven discovery
  
• Improved authority and trust signals
  
• Better alignment with evolving search behaviour
  
• Extended reach beyond traditional SERPs
  

This glossary entry reflects emerging search and discovery practices.