What is it?

A persona is a semi-fictional representation of a user or customer segment, based on research, data, and observed behaviour. Personas are used to humanise user needs, motivations, and constraints.

Effective personas are grounded in evidence rather than assumptions.

Examples in Action

• Segmenting messaging for different buyer types
  
• Designing journeys aligned to specific needs
  
• Prioritising features or content
  
• Supporting cross-team alignment on target users
  

Typical Outcomes / Results

• Improved clarity around user needs
  
• Better alignment between teams
  
• More relevant messaging and experiences
  
• Reduced reliance on generic assumptions
  

This glossary entry reflects common UX and marketing practice.