The hierarchy of needs is a motivational framework describing how fundamental needs must be satisfied before higher-order needs influence behaviour.
In digital contexts, unmet basic needs (clarity, trust, safety) suppress higher-level motivation.
Examples in Action
- Trust and security preceding persuasion
- Usability enabling engagement
- Functional value before emotional value
Typical Outcomes / Results
- More realistic optimisation prioritisation
- Reduced friction at foundational levels
- Stronger engagement once basics are met
This glossary entry reflects classic motivational theory as applied to experience design.