What is it?

The hierarchy of needs is a motivational framework describing how fundamental needs must be satisfied before higher-order needs influence behaviour.

In digital contexts, unmet basic needs (clarity, trust, safety) suppress higher-level motivation.

Examples in Action

• Trust and security preceding persuasion
  
• Usability enabling engagement
  
• Functional value before emotional value
  

Typical Outcomes / Results

• More realistic optimisation prioritisation
  
• Reduced friction at foundational levels
  
• Stronger engagement once basics are met
  

This glossary entry reflects classic motivational theory as applied to experience design.