User Experience (UX) refers to the overall experience a person has when interacting with a product, service, or system. It encompasses usability, accessibility, clarity, emotion, and perceived effort across the entire interaction.
UX focuses on how an experience feels and functions from the user’s perspective.
Examples in Action
- Ease of navigating a website
- Clarity of information and flows
- Emotional response to interactions
- Perceived effort required to complete tasks
Typical Outcomes / Results
- Improved satisfaction and confidence
- Reduced friction and confusion
- Higher task completion rates
- Stronger long-term engagement
This definition reflects standard UX practice across digital experiences.
Applying this in practice
When an experience needs improvement, the scope of change should follow the customer problem. Our guide to website redesign versus optimisation explains how to assess the options before committing to a build.