Diminishing returns occur when incremental effort produces progressively smaller gains.

This concept informs optimisation prioritisation.


Examples in Action

  • Repeated small UI tweaks
  • Over-optimising mature funnels
  • Excessive experimentation on low-impact areas
  • Plateauing performance improvements

Typical Outcomes / Results

  • Better focus on high-leverage opportunities
  • Improved resource allocation
  • Reduced optimisation fatigue
  • Stronger strategic planning

This glossary entry reflects common economic and optimisation patterns.

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