Cost per Acquisition (CPA) measures the cost required to acquire a single conversion, customer, or outcome.
CPA is commonly used to assess efficiency.
Examples in Action
- Evaluating paid media performance
- Comparing channel efficiency
- Assessing optimisation impact on costs
- Supporting budget allocation
Typical Outcomes / Results
- Clear visibility into acquisition efficiency
- Improved cost control
- Better ROI assessment
- Informed scaling decisions
This glossary entry reflects common acquisition cost measurement.