What is it?

Cost per Acquisition (CPA) measures the cost required to acquire a single conversion, customer, or outcome.

CPA is commonly used to assess efficiency.

Examples in Action

• Evaluating paid media performance
  
• Comparing channel efficiency
  
• Assessing optimisation impact on costs
  
• Supporting budget allocation
  

Typical Outcomes / Results

• Clear visibility into acquisition efficiency
  
• Improved cost control
  
• Better ROI assessment
  
• Informed scaling decisions
  

This glossary entry reflects common acquisition cost measurement.