What is it?

A lagging indicator measures outcomes that occur after user behaviour has fully played out. Lagging indicators confirm performance but do not predict it.

They are often used for reporting and evaluation.

Examples in Action

• Completed purchases
  
• Finalised leads
  
• Revenue or profit metrics
  
• Customer lifetime value
  

Typical Outcomes / Results

• Confirmation of long-term impact
  
• Reliable performance reporting
  
• Clear assessment of outcomes
  
• Historical benchmarking
  

This glossary entry reflects common analytical usage.