What is it?

Pipeline velocity measures how quickly opportunities move through the pipeline from creation to close. It considers deal volume, value, conversion rates, and time.

Velocity influences revenue predictability.

Examples in Action

• Reducing time between pipeline stages
  
• Improving qualification accuracy
  
• Increasing close rates
  
• Identifying bottlenecks
  

Typical Outcomes / Results

• Faster revenue realisation
  
• Improved forecasting accuracy
  
• Better prioritisation of sales effort
  
• Stronger operational efficiency
  

This glossary entry reflects standard pipeline performance concepts.