What is it?

A funnel models how users or leads move from awareness to conversion, while a pipeline tracks active, qualified opportunities through to revenue.

Funnels focus on behaviour and volume; pipelines focus on revenue and progression.

Examples in Action

• Marketing funnel feeding the sales pipeline
  
• Drop-off analysis in early stages
  
• Opportunity tracking in later stages
  
• Alignment between marketing and sales metrics
  

Typical Outcomes / Results

• Clearer ownership boundaries
  
• Improved marketing–sales alignment
  
• More accurate forecasting
  
• Reduced operational friction
  

This definition reflects common GTM and RevOps practice.