What is it?

Research synthesis is the process of combining insights from multiple research sources to form a cohesive understanding of user behaviour and opportunity. It connects qualitative and quantitative findings into actionable themes.

Synthesis is a critical step between research and experimentation.

Examples in Action

• Combining analytics data with user interviews
  
• Mapping usability findings to funnel metrics
  
• Identifying recurring behavioural patterns
  
• Translating research into prioritised opportunities
  

Typical Outcomes / Results

• Clearer identification of high-impact opportunities
  
• Reduced reliance on isolated data points
  
• Stronger hypotheses and test ideas
  
• Better alignment between insight and action
  

This glossary entry reflects established research and UX practices.